Fri, 18 September 2015
When things slow down in a practice area, many doctors are quick to shout that they are suffering because there is too much competition. Not necessarily! Many slow downs are caused by other factors. But it may also be caused by practices targeting the SAME PATIENT BASE rather than diversifying and seeking one that is not already dominated. "Corporate practices' are good at some things but not everything. This is the basis for market segmentaiton. We also discuss briefly the "hypodermic needle" theory of communications and persuasion.