Sat, 1 February 2014
Session Four: Market Segmentation and Lifestyles
The success of a practice is often tied to how well the model of the office (meaning what is offered and how) fits the population it intends to serve. Rich and poor, young and old, the lifestyles (psychographics) of the community must be understood by the doctor to be successful. After all, not everyone wants the same things from the office. This session explains the theory and application of Market Segmentation for doctors. It is a great first-step to understanding how branding, advertising, and media messaging works based upon research.
Direct download: Session4.IntroPsychographics.mp3
Category:general -- posted at: 5:03pm EDT
Sat, 11 January 2014
An introduction to what this Podcast is all about.
This is an audio podcast targeting those doctors who want to consider where to put a practice within the United States. We will discuss growth, demographic character, psychographic profiles, competition saturation, and economic development. The Podcast is hosted by Scott McDonald, the leading analyst of practice sites in the nation. He and his team reaches every neighborhood in the US to help find the best places to practice dentistry, medicine, veterinary, optometry, and all of their specialities.
Direct download: Introduction.DrDemoPodcast.mp3
Category:general -- posted at: 2:13pm EDT