Sat, 1 February 2014
Scott McDonald
Session Four: Market Segmentation and Lifestyles
The success of a practice is often tied to how well the model of the office (meaning what is offered and how) fits the population it intends to serve. Rich and poor, young and old, the lifestyles (psychographics) of the community must be understood by the doctor to be successful. After all, not everyone wants the same things from the office. This session explains the theory and application of Market Segmentation for doctors. It is a great first-step to understanding how branding, advertising, and media messaging works based upon research.
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DoctorDemographics Podcast This is an audio podcast for doctors to consider where to put a practice. We discuss growth, demographic character, psychographic profiles, competition saturation, and economic development. The Podcast is hosted by Scott McDonald, the leading analyst of practice sites in the nation.
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