Tue, 8 December 2015
During my decades of advising professionals where to put their practices, I have encountered a simple series of questions to start the process. Continuing with the process of choosing a place to practice started in installment 33, we continue with the process of designating priorities in site selection BEFORE we add the demographic and psychographic elements to the process. This is a short but crucial part of the site selection process.
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Fri, 18 September 2015
When things slow down in a practice area, many doctors are quick to shout that they are suffering because there is too much competition. Not necessarily! Many slow downs are caused by other factors. But it may also be caused by practices targeting the SAME PATIENT BASE rather than diversifying and seeking one that is not already dominated. "Corporate practices' are good at some things but not everything. This is the basis for market segmentaiton. We also discuss briefly the "hypodermic needle" theory of communications and persuasion.
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Tue, 1 September 2015
This is the first in a series of podcasts that will take the listener through the process of determining what aspects of a location will work best for him or her. The ideal site to practice is not a "one size fits all" proposition. In fact, it is highly individualized. But not all aspects of practice site selection are as important as others. Remember that practice site selection is a process rather than an event.
Direct download: 33._Start_the_Process_-_Where_to_Practice.mp3
Category:general -- posted at: 12:00pm EDT
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Fri, 7 August 2015
Veterinary practices are unlike any other given the wide variety of services that they offer. This session discusses the priorites in demographic variables that will apply to the various options of practice. It is a kind of primer on the topic. It is especially important for anyone contemplating buying, selling, or starting up a veterinary practice.
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Fri, 17 April 2015
The factors determining the idea OMS practice sites are evolving. While once dependent almost entirely upon referral base, the focus has shifted from quantitative to qualitative factors. This is due to shifts from homogeneity to heterogenity in population demographic character. The bottom line comes to 5 key factors.
Direct download: Session_19._One_More_Look_at_OMS_Locations.mp3
Category:general -- posted at: 12:00pm EDT
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