Every week I talk to doctors who are considering moving their offices.  Admittedly, most of the time they have good reasons to want to consider a change.  But, occasionally, I actually wind up talking them out of doing so.  While this may not make a great deal of business sense, I still think we  have a responsibility to provide the insights to our friends on why it might be a great idea or why they might want to reconsider their choices.  This episode is all about the logic of making the change.

Doctor Demographics offers on-site evaluations and marketing services.  We can learn things at your office that will not be knowable from any other source.  But we wanted to let you know what we do so you can do the same thing if you are evaluating a location without us.

There are a few facts that doctors have to deal with these days.  One of the big ones is that there are more large, competing practices moving into desirable or even marginal areas.  How does another practice handle it?  Do you have to move?  No!  But you do have to differentiate. It is necessary for doctors to consider what makes them different in terms of benefits and features.  This is based upon some outstanding research that is discussed in the lecture.  Do NOT give up! THINK!

To be honest, this is a little closer to a rant than a full-blown podcast episode with lots of numbers.  I have been speaking to some new associates and this podcast grew out of our discussions.  It matters what kind of practice you are joining and the location of the site.  You are making some big commitments.  This episode is about the fundamental facts you need to know.

Please forgive me for frothing at the mouth but I do so only because I really care.