There is a rational way to choose between favorable sites and this session is all about it.  Unfortunately, too often doctors will consider the amount of competition in a neighborhood the only criteria they really want to consider.  Unfortunately, that is a bad idea.  Oh, don't get me wrong! Competition can matter but it is certainly not at the top of the list to decide where to go.  Instead, there are other criteria discussed in this episode that are much more important. 

The issue of immigration is a hot topic and represents one of the most significant changes on where to put a practice, especially in major urban centers.  The source of immigrants to the U.S. is changing and so are the cultures and language groups they represent.  This means that doctors can and should consider where the newest additions to the potential patient base are originating.  This session will discuss five of the biggest ways the immigrant population is influencing professional practice.