This is a call to action when it comes to making your office more presentable.  Cleaning up your office and parking lot is something that can easily get away from us.  NOW is the time.  But it is also the time to update your image including photos and web site "copy" that may need revision.

There are some doctors who curse their community, patient base, and everything around them, blaming them for slow production, lack of patient cooperation, and referrals.  But the fact is, sometimes the problems that dentists have are self-inflicted wounds.  I mean by this that no one else is responsible nor capable of changing the attitudes of others when it comes to their practice specifically and dentistry generally.  They have to power to make this shift.  I touch only briefly on the Personal Influence Theory which is the means that they have to change things.  This public relations method is a terrific means to adjust the attitudes of people whose opinions matter to the success of a practice.