There seems to be a great deal of confusion out there about the difference between Market Segmentation and Market Differentiation.  Unfortunately, most dental consultants in the profession don't know what either term means, let alone the differences between them.  This episode explains it all.

The age of the people living in the patient base that really influences the potential of a practice, either to purchase or start-up, and this episode gets into the nitty-gritty of just why this is so.  In short, age matters (a great deal!).

One of the first and most important decisions a doctor (or any business owner) can make it to name their practice.  It is one of the first steps in establishing a brand or image and a giant step in determining how to promote the practice.  This session is exceptionally important as it outlines the do's and don'ts of the process.