There are some outstanding reasons to practice in Greater Seattle.  This episode goes through those reasons as well as the cautions such a vibrant but expensive place should cause as one studies the regions.  One of the big take aways is to reduce one's commute as much as humanly possible.

In this episode I discuss two examples of LifeModes and actual Psychographic Groups that are on the rise in the U.S.  The idea is to show you what these groups sound like and how they apply to different professions (veterinary and dental).  I am hoping that you can see how this information can make a big impact upon your practice promotion and location.

What is a LifeMode and what does it represent in finding the best patient base out there?

If you want to know where to purchase a practice or to start-up on office, the psychographics are what matters.  It is not a matter of competition ratio (regardless what your accountant or consultant are telling you). The problem is that they may be well-meaning in their recommendations but they don't know enough about the new social-science research to tell you what you need to know.