Sat, 3 September 2016
In this episode, I examine how real estate market research has helped define how far is "reasonable" for a practice to draw patients or customers. Now, I have to confess that I only went into the numbers and time-distance that were appropriate for a few kinds of practices. But the theory holds up and can be projected for every type of professional practice. The implications of this are that different practice types have unique standards from which they are likely to draw a patient base. And they hold up to scrutiny on a legal and marketing basis.
I suspect that if you are involved in a legal case or are contemplating setting up a covenant area that will pass muster, you may have to contact me to get those numbers.