Will the news ever get any better for doing business in California? In this episode, Scott McDonald goes over what will need to happen for doctors.

If you are looking for a location with children or teens, this is an ideal method. As the birth rate drops, this is is really proving a great predictive method of research.

It is one thing to find a desirable location to start up or purchase a practice. It is quite another thing to create an enduring practice brand. The Two-Step Model is a useful process to do this effectively and scientifically.  This episode is a follow-up to our episode on Framing Theory and Agenda Setting of a couple of weeks ago. The question is "How do you build credibility quickly and at a low-cost *and reasonable effort.  That is where the application of this theory really becomes useful. 

Demographers have been redefining the urban sites around the United States to try to find locations with growth and money that will offer a good return on the investment if they should they be sold. The term that they have started using is the "near urban core." It requires a little more marketing and management sophistication than average but the return on the practice is excellent. This episode explains more.