What If They Move Next To Me? Should I Panic?

There are a few facts that doctors have to deal with these days.  One of the big ones is that there are more large, competing practices moving into desirable or even marginal areas.  How does another practice handle it?  Do you have to move?  No!  But you do have to differentiate. It is necessary for doctors to consider what makes them different in terms of benefits and features.  This is based upon some outstanding research that is discussed in the lecture.  Do NOT give up! THINK!